COMPANY INTRODUCTION

Mobway is committed to efficiently matching high-quality traffic with premium advertisers through deep data mining. Our traffic covers China, Europe, North America, Latin America, the Middle East, Southeast Asia, and other regions, helping advertisers achieve user growth and brand influence in these markets. Mobway's technical team boasts top international data science experts and strong R&D capabilities, having developed a series of proprietary prediction/optimization models. These models not only enable efficient traffic matching but also include anti-fraud measures and ensure data application compliance with user privacy regulations in the marketing regions. Leveraging Mobway's professional team and advanced technology, we can accurately analyze user data and behavior through big data and artificial intelligence technologies, achieving precise audience targeting and improving ad effectiveness and conversion rates. By employing a bidding and performance-driven approach, we help advertisers effectively control their advertising costs and enhance ROI. Currently, we serve numerous clients across various industries, including gaming, social networking, tools, e-commerce, and finance.

Service Scope & Capacity

Provides user growth services for clients in industries such as gaming,e-commerce,social, tools, and finance.
Supports various ad formats and creative types to suit needs of different platforms and devices.
We offer multiple billing methods (CPC, CPM, CPI, CPA, reinstallation, etc.) to help optimize advertising budgets

Deep support for globalization and localization

This team has a profound understanding of the unique paths and industry norms for user acquisition, retention and profitability in different countries. We are proficient in the core gameplay and player psychology of users, and can accurately extract eye-catching points, efficiently generate high-conversion creative materials (videos, pictures, copy), and quickly capture the attention of target players. We can provide customers with customized and high-conversion localized.

Rich operation experience

With years of experience in international market operation, we have successfully helped enterprises achieve user growth and business goals. And it has accumulated practical operational experience from formulating market entry strategies, user acquisition, and enhancing activity levels. Skilled in conducting precise audience targeting, efficient creative production and testing, optimizing bidding strategies, intelligent budget allocation, and real-time ROI monitoring and improvement based on in-depth data analysis.

Data-driven professional placement team

Led by senior experts with many years of international digital marketing experience, team members are proficient in programmatic advertising platforms and emerging traffic channels.

OUR TEAM

Betty Overseas person in charge

Master's degree from a university in Spain; Bachelor's degree from a domestic "211 Project" university. Previously worked at a 4A advertising agency, etc. With years of brand marketing experience, she is proficient in performance-based advertising and has served a number of leading companies in industries such as gaming, e-commerce, and application (APP) development.

● The team is made up of the top talents in the industry, providing the most professional services

● Data science team has eight years of algorithm development experience.

● Six Years’ R&D experience of well-known programmatic platform in US with successful capital exit

● Data Science Team has participated in 2016 DMA data mining competition and won the first prize

● AI algorithmic optimization was used in delivering an annual budget of 650 million Yuan

COMPANY INTRODUCTION

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